Many healthcare professionals around the country come together annually to showcase their services and opportunities. As an exhibitor at a trade show there are certain etiquette necessary to optimize your return on investment. To attract the right clients it is essential to follow these 5 trade show etiquette.
- Attractiveness: Make sure your booth is tidy and clean. Don’t keep your drink/food on the table. Be sure your table cloth is not dirty and wrinkled. The items on your table need to be attractively organized. Furthermore, you need to be well-groomed and dressed. First impression counts! If a professional is walking by a messy booth with an exhibitor not dressed to impress, they are likely to overlook your booth and walk pass it.
- Attentiveness: Make sure you are attentive during the tradeshow. Several exhibitors during a trade show are preoccupied with their laptops and phones. Imagine trying to walk up to this person. What do you do? More than likely the potential lead will walk right pass the exhibitor in order to be polite. A recommendation is make your booth as welcoming as possible. Stand up straight with a warm smile. Take your exhibit table out of the aisle and place it behind you. Placing your exhibit table behind you provides for a more inviting exhibit and allows you to engage your audience.
- Knowledge: It is important to know your audience at the tradeshow. Understanding your audience allows you to zero in on your potential clients and provide them value. By paying attention to your clients, you will figure out the right questions to ask. Additionally, it is vital to understand your industry and the benefits your company can provide. A lack of knowledge can put your company and yourself at risk of appearing incompetent to your future client. No one wants to do business with someone who does not understand their industry nor believes in their product or services.
- Listen: Many people make the mistake of trying to oversell their products and services. In reality, people do not appreciate when they are being sold. They have an appreciation when someone genuinely gets to know their needs. The customer should be doing 80% of the talking. You need to ask key questions and identify their needs by listening to them.
- Plan: You have the professional’s attention and both of you are having a great conversation. How do you close the deal? After all, your company is at the tradeshow to attract future clients. Always have a plan of action. You should have the means available to readily sign the person up to receive your products and services right on the spot or at least share contact information so you are able to follow up after the trade show.
Public Speaking is one of the top fears in the United States. While it is scary for most Americans, the skills are essential to develop. As a healthcare professional, you may find yourself presenting in front of a large audience, however it is a virtual certainty you will need to effectively communicate with fellow colleagues, management, or patients. Speaking techniques used to address a large audience can be adapted to effectively communicate with a smaller audience. Here are eight tips on improving your next speech in front of any group size:
- Know your subject – No one wants to speak about an unfamiliar topic. By researching your topic in detail, you will be more prepared to give an effective presentation. As a direct result of your research, you will find yourself delivering the speech more confidently and comfortably.
- Know your environment – You should know your audience when speaking. Knowing beforehand the demographics of your audience will help you to tailor and deliver a stronger speech. Before presenting it is important keep in mind the stage set up. It is essential to know whether you will be speaking behind a podium to hundreds of people or in a conference room setting giving you the opportunity to deliver your speech while walking around the room. It is goes without saying you must dress for the occasion. You can make your speech more effective by paying attention to detail.
- Visualize – Always picture yourself giving a great speech with the audience cheering for your success. Studies have shown that by visualizing, you psychologically create neural patterns in your brain. You know what they say, if you can dream it, you can do it!
- Practice – Practice makes perfect! The more you practice, the more confident you will be when delivering your speech and the more natural you will sound when speaking in front of a group of people.
- Relax – It’s ok to get nervous before a speech but that should not hinder you from delivering a great speech. Let go of the fact that you will not be able to deliver a perfect speech. Doing your best in the moment will relieve the unnecessary anxiety associated with trying to deliver the perfect speech. Even professional speakers make mistakes. Most of the time, your audience is unlikely to know if you make changes during a speech or partially mess up. After all, the audience is unaware of the content you planned to present. As long as you take some deep breaths and practice your speech, you will be fine.
- Never apologize – There are times you make mistakes during your speech and it okay. Occasionally a speaker begins her speech apologetically by saying her voice is gone or they are sick. Although the candor can be laudable it can sound as an excuse to the audience for a poor performance and loss of credibility.
- Show confidence through your voice and body language – The words you say during a speech is a small percentage of how strong your speech is going to be. Professor Albert Mehrabian who is a pioneer researcher in the 1950’s said verbal takes up 7%, vocal takes up 38%, and non-verbal takes up 55% of the message of the speech. Make sure to have vocal variety when speaking andprojectyour voice for the audience to appreciate your message. Keep your hands out of your pocket and have hand gestures to convey your message. Maintain an upright body stance unless you are giving a speech requiring you to slouch or sit.
- Keep the audience engaged – It can be challenging to keep the audience’s attention. Start off with something catchy and end strong. Make sure to maintain constant eye contact with everyone to ensure an engaging speech. Depending on your speech topic, try to include visuals, stories, humor, and a deep message. A classroom setting speech requires the presenter to walk the room to engage the audience. If you are giving a speech on stage without a podium a trick to charming the audience is to use the entire space. Walking from side of the stage to other achieves this goal.
Every eight minutes, the American Red Cross brings help and hope to people in need. Whether you donate funds, donate blood or volunteer, they depend on your support to make a difference in communities across the country.
Each year, the president of the United States proclaims March “Red Cross Month.” The American Red Cross use this month as a chance to honor and celebrate the everyday heroes who help fulfill there mission.
Visit the American Red Cross Website to find out how you can be a hero today!
Today is the last day of the Southwest Physician Recruiters Association 4th Annual Educational Conference!